The Permanent Wealth Podcast 05: Rory Sutherland, Vice chairman of Ogilvy UK.

Today’s episode has a very special guest in Advertising and Behavioural Psychology guru, Rory Sutherland.

Join Rory and I on this whirlwind discussion around the psychological biases impacting how we all think about money and investing.

For those that know Rory Sutherland, he was in true rambunctious form.

In this fascinating conversation, Rory unpacks

• What are the distortions in the current financial system that make it much harder for young people;
• The biggest issue the pension system gets wrong
• How we’re braver in risk when we feel there is safety in numbers
• The 3 key purchases which we all should make as we get older

And be sure to listen to the end where we discuss how the traditional definition of retirement has been thrown on its head by flexible working habits.