
The Plan for Happy Podcast
Adam Walkom is a former investment bank trader and management consultant who is now a founding partner of Permanent Wealth Partners and author of Plan for Happy - A step-by-step guide to growing your wealth.
Building wealth and investing are both much more of an art form than a science and have much more to do with human and behavioural psychology than economics.
Join Adam as he goes on a journey interviewing fascinating guests who share their deeply-held insights and experiences from years of building wealth and investing professionally.
The Plan for Happy Podcast
The Permanent Wealth Podcast 05: Rory Sutherland, Vice chairman of Ogilvy UK.
Today’s episode has a very special guest in Advertising and Behavioural Psychology guru, Rory Sutherland.
Join Rory and I on this whirlwind discussion around the psychological biases impacting how we all think about money and investing.
For those that know Rory Sutherland, he was in true rambunctious form.
In this fascinating conversation, Rory unpacks
- What are the distortions in the current financial system that make it much harder for young people;
- The biggest issue the pension system gets wrong
- How we’re braver in risk when we feel there is safety in numbers
- The 3 key purchases which we all should make as we get older
And be sure to listen to the end where we discuss how the traditional definition of retirement has been thrown on its head by flexible working habits.